KORTX INSIGHTS & BLOG
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Insights and blog
Discover expert perspectives, case studies, and actionable tips tailored for ambitious marketers.
Connected TV (CTV) Advertising: What It Is & How It Works
Over 88% of U.S. households own at least one Connected TV (CTV)...
5 CTV Advertising Trends in 2024 | Industry Insights Report
CTV (Connected Television) is thriving, projected to grow...
13 Innovative Higher Education Marketing Trends in 2024
The College and University industry market size, measured by...
AI in Programmatic Advertising: Its Future & Industry Influence
Generative AI is ushering in a new era of efficiency in...
What are Connected TV (CTV) and Over-The-Top (OTT)?
Linear TV is dying. Recent research shows that 88% of US...
6 CTV & OTT Marketing Strategies You Must Know Now
Driven by the increasing viewership shift from traditional...
How to Track & Create UTM Codes in Google Analytics 4 (GA4)
Google's Universal Analytics reached its end-of-life on July 1,...
Omnichannel Retailing: How to Meet Your Customers’ Needs
Customers want a seamless experience with your brand,...
Electric Vehicle (EV) Marketing: Strategies & Challenges
In the rapidly evolving landscape of electric vehicle...
QR Code Magic: Enhancing CTV Advertising Viewership
With QR (Quick Response) codes, advertisers can convert offline...
Destination Marketing Guide: Advertising Attractions, Hotel, & Regions
Did you know a heavy reliance on Online Travel Agency (OTA)...
6 Lottery Strategies to Win the Marketing Jackpot
Lottery marketing strategies have evolved far beyond...
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