Generative AI is ushering in a new era of efficiency in programmatic advertising. AI is automating a lot of the manual work. With the integration of AI tools, ad buying, selling, placement, and targeting have become more efficient and effective, thanks to the...
Linear TV is dying. Recent research shows that 88% of US households have video streaming services compared to only 50.8% with linear TV. Over-the-top (OTT) and Connected TV (CTV) are the new frontiers for marketers looking to reach cord-cutters and digital-savvy...
Driven by the increasing viewership shift from traditional cable TV to streaming platforms, Connected TV (CTV) advertising is projected to reach $30.1 billion in 2024. This shift from linear to digital gives advertisers a more targeted and interactive way to reach...
Google’s Universal Analytics reached its end-of-life on July 1, 2023, so, you’ll need to transition to GA 4 for UTM tracking. In this article, we’ll guide you through two straightforward methods: using Google’s UTM builder or manually crafting UTM...
Customers want a seamless experience with your brand, regardless of where they interact with it. Omnichannel retail marketing addresses this by integrating various shopping platforms – such as online websites, physical stores, and mobile apps – to offer...
