The 2024 Summer Olympics are coming up quickly, so if you’re considering advertising during the games, now is the time to start. NBCUniversal has already sold its advertising inventory and several sponsorship positions for the live Opening Ceremony. Billions of fans...
Although ad-free streaming services still have the edge for viewership numbers, FAST (free ad-supported streaming TV) is quickly catching up. 1 in 5 consumers traded their paid subscription service for a free ad-supported one due to economic constraints. For...
Over 88% of U.S. households own at least one Connected TV (CTV) device, including 110+ million Gen Z and Millenial viewers. As viewers rapidly switch from linear TV to streaming alternatives, CTV advertising offers unprecedented access to a diverse and widening...
CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024. And its momentum is not stopping any time soon. Spending on CTV is expected to pass $25 billion this year and continue growing by double digits...
The College and University industry market size, measured by revenue, was $818.6 billion in 2023. And according to research from SimpsonScarborough, the average institution spends between $29 and $263 on marketing for each enrolled student. With the market value so...
