KORTX Campaign Advantage Redefines Digital Marketing

KORTX Campaign Advantage Redefines Digital Marketing

Easier, more effective marketing days are here. Discover how KORTX Campaign Advantage (KCA) transforms the complex world of digital marketing into a streamlined, transparent, and efficient process designed for your success. What is KORTX Campaign Advantage? KORTX...
Retail Digital Marketing: What It Is, Types & Strategies

Retail Digital Marketing: What It Is, Types & Strategies

The way consumers shop is changing. Some prefer to shop online, some in-store, and others prefer a mix of both.  The retail industry integrates both experiences to meet these preferences. In 2023, 82.7% of the top 500 retail chains adopted BOPIS (Buy Online, Pickup...
The Road to Code: Becoming a Software Engineer in 2024

The Road to Code: Becoming a Software Engineer in 2024

Software engineers are the architects of digital infrastructure, creating and maintaining systems to meet and exceed user needs and industry standards. They integrate innovation with functionality, crafting robust solutions for many technological challenges. Being a...
March Madness Advertising: Your Final Four Strategies for Success

March Madness Advertising: Your Final Four Strategies for Success

Last year, advertising revenue for the NCAA tourney hit above last year’s $1 billion, and CBS and Turner Sports reported complete inventory sell-outs for the 2023 tourney.  At that same time, 14.69 million viewers tuned into March Madness to watch the Huskies...
What an Amazon Prime Ad Tier Means for CTV Inventory

What an Amazon Prime Ad Tier Means for CTV Inventory

Expanded CTV/OTT ad inventory drops on January 29 on Amazon Prime with the streaming giant’s introduction of an ad-supported tier. Learn more about Amazon Prime Video’s recent announcement, shedding light on its decision to introduce an ad-supported tier...