Setting Up Custom Events in GA4 (2024 Updated)

Setting Up Custom Events in GA4 (2024 Updated)

Google Analytics 4 (GA4) changes how we track event conversions, moving away from the categories of goals and ecommerce transactions used in Universal Analytics (UA). Instead, GA4 uses events to track all conversions, simplifying the process.  Discover how to set up...
Meet the Team: Laurie McNamara, HR Director

Meet the Team: Laurie McNamara, HR Director

Laurie McNamara serves as the HR Director at KORTX, where she plays a critical role in cultivating a workplace culture that encourages professional growth and values each team member’s contributions. With a strong foundation in interpersonal skills and a passion...
Addressable TV Advertising: What It Is & the Shift to CTV

Addressable TV Advertising: What It Is & the Shift to CTV

Media consumption is fragmented. Viewers enjoy content on their own terms across traditional cable, streaming platforms, and devices. How can advertisers connect with customers who consume content on so many devices and platforms? Start with addressable television...
Kampus Advanced Marketing Platform

Kampus Advanced Marketing Platform

20-Minute Demo Kampus Advanced Marketing Platform We designed Kampus to improve efficiency, accuracy, and strategic decision-making, leading to superior marketing results within KORTX’s premier managed-service media framework. Our platform integrates Axon and thorough...
Creating Impact: How KORTX Champions Transformative Growth

Creating Impact: How KORTX Champions Transformative Growth

Transformative growth in digital marketing hinges on our ability to adapt and proactively shape the industry’s future through a growth mindset. Through my experiences with KORTX, I’m eager to translate our journey into actionable advice for digital marketers aiming...