B2B Programmatic Advertising: A Complete Expert Guide
The B2B buyer is younger, digital-first, and dominates the share of voice online. They expect a seamless experience pre- and post-sale and want to actively shape your products and services. Our guide reveals what today’s decision-makers want, how to target them,...
Why Microsoft’s New Xandr Audience Integration Matters
Microsoft’s new and refreshed audience targeting taxonomy within its Invest (formerly Xandr) platform presents a valuable opportunity for KORTX clients to enhance their programmatic advertising campaigns. This means access to extensive user data from Microsoft’s...
7 Inspiring Political Marketing Examples for 2024
44% of Republican, 36% of Democratic, and 42% of Independent voters said they pay less attention to political ads than other TV ads during an election year. With more political ads than ever, capturing the attention and hearts of voters has become a necessary...