The short version: US shoppers are on track to spend a record $275.1 billion online this holiday season, and a growing share of that spending starts with an AI tool, not a search bar. Brands and agencies that coordinate CTV, programmatic, paid social, and paid...
TL;DR: Government and non-profit marketing works when it treats every dollar as a public one: media has to reach the right constituent, at the right eligibility window, with a message that earns trust and drives a specific action, not just an impression. Brands...
TL;DR: Tech and telecom marketing works when it meets buyers at the exact moment infrastructure, budget, and readiness align, whether that’s an enterprise IT team ready to migrate or a consumer whose contract just came up for renewal. Brands that combine...
Connected TV isn’t an emerging channel anymore, it’s the one absorbing the budget. CTV will account for more than half of converged TV ad spending by 2028, up from 42.2% this year. CTV upfront/NewFront spending crosses over linear TV upfront...
TL;DR: Hospitality and entertainment marketing works when it meets guests and attendees in the moment: daydreaming about a getaway, comparing dates and availability, or a click away from booking. Brands that combine first-party guest data, full-funnel strategy,...
