TL;DR: Tech and telecom marketing works when it meets buyers at the exact moment infrastructure, budget, and readiness align, whether that’s an enterprise IT team ready to migrate or a consumer whose contract just came up for renewal. Brands that combine...
Connected TV isn’t an emerging channel anymore, it’s the one absorbing the budget. CTV will account for more than half of converged TV ad spending by 2028, up from 42.2% this year. CTV upfront/NewFront spending crosses over linear TV upfront...
TL;DR: Hospitality and entertainment marketing works when it meets guests and attendees in the moment: daydreaming about a getaway, comparing dates and availability, or a click away from booking. Brands that combine first-party guest data, full-funnel strategy,...
Bringing media in-house sounds like the right move. Stop paying a vendor markup, own the data, control the strategy. Then reality shows up: recruiting media buyers who actually know what they’re doing, standing up the tech, and keeping both running while...
TL;DR: CPG brands are competing for share of mind, not shelf space. Winning requires mapping a buyer journey that jumps between social feeds, retailer sites, and physical shelves in the same hour; building audiences around shopper behavior and retailer affinity...
