Who we are

Our website address is: https:/www.kortx.io/

If you have any questions or concerns about our privacy policy, please contact us at [email protected]

Privacy

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

This privacy policy describes how KORTX collects and uses data while protecting your privacy. Last updated April 2024.

KORTX, LLC (“KORTX,” “we,” “us,” “our”) is a provider of targeted interactive advertising technology and services to websites and online marketers, and considers the protection of your privacy to be of great importance. This Privacy Policy was prepared to describe how we use and collect consumer data that we collect when users access websites or mobile applications that use our services (our “Business Partners”), or that third parties share with us. This Privacy Policy does not apply to practices of third parties that we do not own or control. You should review the privacy policies of all websites you visit and mobile applications you use.

To opt out from KORTX’s collection of non-personally identifiable information about your web browsing activity to serve targeted ads, please select at the bottom of this page.

When you opt out using either of these methods, we will place an opt-out cookie on your browser. This means that we will no longer serve ads that are targeted based on your web browsing to your web browser, though we may continue to serve you default (i.e., non-targeted) ads. Our opt-out cookies are set to expire after 6 years. You should note that if you delete, block or otherwise restrict cookies, you may need to renew your opt-out choice. Also, please be aware that when you opt out, your opt-out cookie will only be effective as to the computer AND BROWSER or device that you opted out from; you must opt out for each browser, on each computer or device you use, individually.

With respect to mobile apps, you may opt out using the settings available on your device (“Limit Ad Tracking” on iOS and “Opt Out of Interest-Based Ads” on Android). When you have opted out using one of these settings, we will not use the information we collect from the apps installed on your device to infer your interests or serve ads to that device that are targeted based on your inferred interests.

Data Collection and Usage through Our Services

Personal Information

We consider “personal information” to be data that personally identifies you as an individual, like your name, street address or phone number. KORTX has designed its systems to avoid using, collecting or keeping personal information about people who interact with our technology.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Non-Personal Information

To provide services to our Business Partners, we collect certain non-personal information using various technologies, including cookies as well as non-cookie technologies. The information we collect includes, but is not limited to: your browser type, your IP address, user agent string, information about your operating system, device, or mobile carrier, and the unique identifier assigned to your device. In addition, we collect information about your web browsing and app usage, such as the date and time you visited a Business Partners’ websites or apps, pages of such websites or apps that you visit, the names or types of mobile app that you visit, your location when you accessed the app, and other data such as page visits, ads shown, and ads clicked.

KORTX may also receive non-personal information from other sources; for example, we might receive data from a third party that indicates that in a geographic area, a certain model of car is popular and therefore people located in that general area might be interested in an ad for similar cars. We combine this information with the information we collect directly.

KORTX may use certain health-related information in delivering advertisements. This may include, without limitation, utilization of the following health-related data segments: Men’s Health and Wellness, Women’s Health and Wellness, General Health, Seniors’ Health and Wellness, and Common Ailments and Illnesses.

Use of Non-Personal Information

In order to serve you targeted advertisements, KORTX assembles non-personally identifiable, demographic, behavioral and technical information to create large visitor “clusters.” These clusters represent data that has been aggregated into large anonymous groupings, but that our assembled data suggests may have similar needs or interests. To ensure that the online marketing targeting services provided by KORTX are targeted correctly, Business Partners’ websites place KORTX’s data tags on their sites. These tags are used to match visitor browsing behavior to a cluster profile, in order to serve you an advertisement you may be interested in.

In addition, KORTX may use non-personal information to improve its products and services, in order to optimize your online experience.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Nearly all websites, including those of the Business Partners using KORTX’s products and services, use a feature of your browser to set a “cookie” on your computer. Cookies are small packets of data stored on your computer. Companies use cookies to provide services such as auto log on, to deliver relevant ads, and to better understand how users interact with their websites. Cookies enable sites to better customize content and advertisements to your needs and interests so that they can be as valuable to you as possible.

You may be able to configure your browser to accept all cookies, reject all cookies, erase cookies, or notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) Our cookie ‘lifetimes’ do not exceed 2 years, unless it’s an opt-out cookie as described above, and we do not cookie match between different third parties through ads served on GDN/OO inventory.

Please note that if you do not accept cookies, your browser may not be able to receive an opt-out cookie as described above.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Data Retention

Non-personal information linked to a browser or device is kept for a period of one year after it is collected. After that period has expired, the non-personal information is de-linked from any browser or device identifier but may be kept for research and used as set forth in this Privacy Policy. Data Collected on Our Website(s) Prospective customers may provide contact information through our websites to find out more about KORTX and to be contacted by a KORTX representative. KORTX (and its agents and service providers) may use this information to respond to your request, and for business purposes such as marketing and research. We will not rent or sell this information to other companies.

Children

KORTX believes that it is especially important to protect children’s privacy online. KORTX does not knowingly collect or use any personally identifiable information from children under the age of 13.

Security

We take industry-standard security measures designed to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes physical, electronic and managerial procedures designed to protect data integrity, access and use. If you have questions or concerns regarding this statement, you should contact [email protected].

U.S.-E.U. Safe Harbor Framework

KORTX adheres to the U.S.-E.U Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. KORTX has as certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor Program, and to view KORTX’s certification, please visit https://www.export.gov/safeharbor/. For questions or complaints related to the collection, retention, or use of data under the Safe Harbor Framework, please email [email protected]. Unresolved complaints under the Safe Harbor will be referred to the American Arbitration Association as an independent dispute resolution mechanism.

The Right to Change This Policy

If we decide to materially change our Privacy Policy, we will post those changes to this privacy statement and the KORTX homepage, and other places (if any) we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently.

Targeting Opt-Out

We believe that delivering targeted and relevant advertising enhances your Internet experience. We collect non-personally identifiable information from many of the websites in which KORTX is enabled and use that information to deliver targeted advertising and personalized content on those websites as well as other websites you may visit.

NOTICE TO CALIFORNIA RESIDENTS

This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

Your California privacy rights. You have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

• You can request the following information about how we have collected and used your Personal Information during the past 12 months:
  • The categories of Personal Information that we have collected.
  • The categories of sources from which we collected Personal Information.
  • The business or commercial purpose for collecting and/or selling Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • Whether we have disclosed your Personal Information for a business purpose, and if so, the categories of Personal Information received by each category of third party recipient.
  • Whether we’ve sold your Personal Information, and if so, the categories of Personal
  • Information received by each category of third party recipient.
  • A copy of the Personal Information that we have collected about you during the past 12

• You can ask us to delete the Personal Information that we have collected from you.
• Opt-Out of Sales. If we “sell” your Personal Information as described below, you can opt out.
• You are entitled to exercise the rights described above free from

discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you Services; increasing the price/rate of Services; decreasing service quality; or suggesting that we may penalize you as described above for exercising your rights.

You may submit a request to exercise your California privacy rights described above as follows:

• Right to access or deletion. You may exercise your right to access or deletion by emailing us or writing to us using the contact information listed above in the “Contact Us” section.
• Right to opt-out of the “sale” of Personal Information. Under California law, some of the data that we share with our advertising partners may qualify as a “sale” as defined under the CCPA. To exercise your right to opt-out, please email us at: [email protected]

We will need to verify your identity to process your access and deletion requests and we reserve the right to confirm your California residency. Government identification may be required. If you wish to designate an authorized agent to make a request on your behalf, we will need to verify both your and your agent’s identities and your agent must provide valid power of attorney or other proof of authority acceptable to us in our reasonable discretion. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. In certain cases, we may be required or permitted by law to deny your request.

Personal information we collect, use and disclose. The chart below describes the categories of Personal Information we have collected in the preceding 12 months (as described in the section above titled “Personal Information We Collect”) by reference to the categories specified by the CCPA (California Civil Code § 1798.140(o)). We may share any of the following Personal Information with service providers and third parties for business purposes, such as operational purposes and other purposes related to providing you with the Products and Services you seek from us. We provide information about the specific business purposes for which we disclose Personal Information in the “How We Use Personal Information” section above. We provide information about the categories of third parties to whom we disclose Personal Information in the “How We Share Personal Information” section above.

KORTX must also disclose whether we disclose Personal Information for a “business purpose” or for “valuable consideration” as those terms are defined under the CCPA. The CCPA also calls this latter category a “sale.”  KORTX uses services provided by Google and other partners that track website visitor activity to help deliver interest-based ads to visitors. As such, we do utilize services may be classified under California law as a “sale” of your Personal Information.

NOTICE TO VIRGINIA RESIDENTS

This Virginia Privacy Notice section applies to the personal data of Virginia residents in order to comply with the Virginia Consumer Data Protection Act (“VCDPA”), effective January 1, 2023. This notice applies to natural persons who are residents of Virginia acting only in an individual or household context. It does not apply to natural persons acting in a commercial or employment context.

Categories of Personal Data We Collect

Contact data: We may collect information about data subjects such as name and contact details (email, phone number, etc.) in order to communicate and facilitate the provision of our Services with our clients or potential clients. For example, contact details of individuals who work for or on behalf of the clients, in order to carry out the client’s engagement with KORTX.

Services data: Personal data may be provided to us by clients to the extent required to perform the Services. KORTX may also acquire personal data from a third party at the direction of our client as required to perform Services.

Marketing information: We may collect information to respond to inquiries regarding our Products and Services or to provide you with information, reports, or updates.

Website visitor information: when you visit our website, we may collect information about your visit such as your IP address and the pages you visited and when you use our Services, we may collect information on how you use those Services. Please see our Website Use Policy for additional information.

Purposes for Processing Personal Data

We process personal data to offer and administer our Services and Products. We use personal data for the purposes set out in the “Processing of Personal Data” section of the KORTX Privacy Policy.

Sharing of Personal Data with Third Parties

We do not share personal data with third parties (other than service providers) unless you direct us to do so, or where required by law.

We may share personal data with other parties as follows:

• Our affiliates, as needed to operate our business and provide Services.
• Service providers or contractors, such as vendors, consultants and other service providers who perform certain Services on behalf of KORTX, in which case we enter a contract that describes the purpose of processing and requires the recipient to not use it for any purpose except performing the contract.

Selling, Targeted Advertising, and Profiling

We do not sell personal data to third parties.

We do not process personal data for targeted advertising purposes (as defined under the VCDPA). However, you can opt-out of all advertising cookies via the cookie preference center, linked here (see “You may manage your cookie preferences here”).

We do not process personal data for the purpose of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.

Your Rights

Subject to the VCDPA and other applicable laws, you have the following rights concerning your data processed by KORTX:

• Deletion: You have the right to request that KORTX erase your personal data, and KORTX will erase such data unless it is reasonably necessary for KORTX to maintain your personal data in accordance VCDPA 59.1-582
• Correction: You have the right to request that KORTX correct inaccurate personal data, taking into account the nature and purpose of processing the information.
• Access: You have the right to request to access or obtain a copy of the personal data that KORTX holds about you
• Non-discrimination: KORTX will not discriminate against a consumer because the consumer exercised any of the consumer’s rights under applicable laws

Please contact us if you wish to exercise your rights under VCDPA or wish to appeal KORTX’s decision with respect to a request to exercise your rights at [email protected].

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