Pre-Roll Video Precision for Home Furniture Store

Client:

Largest Home Furnishing Store in North America

Challenge:

Increase VCR within precise 1-6 day in-store promotion periods

KORTX Strategy:

Develop custom audience segments through proprietary data co-op for each product sale without using first party data, per the brand’s wishes, to increase VCR (Video Completion Rate) and drive down Cost Per Completed Video View.

Using machine learning within AppNexus’ Programmable Platform, KORTX launched and quickly optimized pre-roll video campaigns precise enough to surpass client’s VCR goal within 3-7 day flights, enabling cohesion with in-store promotions and product releases.

Results:
  • 79% VCR
  • $.02 per Completed Video View
  • Surpassed client VCR goal for 15 & 30 sec videos

See What KORTX Can Do