Automotive Customer Acquisition + Retention

Client:

Milosch’s Palace Chrysler Dodge, Jeep & RAM

Challenge:

Reverse drop-off in lease renewals, fill lower-funnel for new customer acquisition

KORTX Strategy:

Engage customers approaching lease renewal with cross-channel customer retention campaign, target new prospects that had conducted lower-funnel website activities (i.e. inventory search, quote request) for new customer acquisition.

AXON Marketing Platform used to aggregate existing and prospective audience data from all media channels and CRM. Highly targeted audience segments created in AXON were then activated across paid search, email marketing, paid social and cross-platform display. 

Results:
  • +27% New Customer Acquisition
  • +81% Customer Retention
  • Customer data syncing in AXON for future campaigns

See What KORTX Can Do