Advertise on Tubi: Interactive Full-Screen, Non-Skippable Ads

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Rachel McGovern
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Introducing Tubi: Where diversity, engagement, and effective advertising intersect. 

With a viewership of 64.7 million and counting, Tubi stands as a powerhouse in Free Ad-Supported Streaming TV (FAST). What sets Tubi apart? Its diverse audience anticipates and engages with advertisements. Viewers willingly accept a few ads in exchange for the content they love, making ad placements less disruptive. Plus, Tubi offers interactive ad options, providing a dynamic platform for brands to connect with their audience meaningfully.

Keep reading to learn more about advertising on Tubi, how to buy ads, and more.

What is Tubi?

Tubi is an American-based OTT/CTV platform based in the United States. With 64.7 million viewers, Tubi stands as one of the most watched FAST (or Free Ad-Supported Streaming TV) platforms. It has earned its place among the top CTV publishers on KORTX’s 2023 proven CTV publisher list, recognized for its extensive reach and efficiency.


What is FAST?
FAST, or Free Ad-Supported Streaming TV, provides free content supported by ads on various devices, mimicking cable TV without the subscription. Examples include Crackle, Tubi, Pluto, Freevee, and Roku Channel. It’s a budget-friendly alternative to costly linear TV and ad-free streaming options. Learn more in our FAST Guide.


Tubi Subscribers & Viewership

Tubi leads the pack in the FAST network realm, drawing in a vast community of cord-cutters and diverse audiences.

  • 64.7 million Viewers & Growing: Projections indicate a steady rise, with an estimated 74.9 million subscribers anticipated by 2027.
  • Embracing Cord-Cutting: Tubi is a favored choice for viewers looking to break free from traditional cable subscriptions. 73% of Tubi users have opted for cable-free entertainment, a testament to FAST options’ allure in the age of streaming.
  • Diverse Audience: Tubi stands out for its diverse viewership, with 17% of users identifying as Latinx and 21% as Black. Tubi offers content that resonates with various cultural backgrounds and perspectives.
  • Gender Balanced: Tubi’s appeal is broad, with an even split between male and female viewers. This balance speaks to its universal appeal and accessibility across genders.
  • Family-Friendly Platform: A notable 26% of households using Tubi have kids, making it a go-to platform for families seeking engaging content that caters to all age groups.

Why do you recommend Tubi advertising to clients?

“Tubi’s vast content library and the sheer diversity of its audience base make it a standout platform for advertisers.

With millions of active users streaming content across various genres, Tubi ensures that your message reaches a wide and diverse audience, giving your brand the visibility it deserves.”

Erik Stubenvoll

VP of Sales
KORTX

Advertising on Tubi – What You Need to Know

Looking to tap into Tubi’s extensive reach and diverse audience? Here’s your guide to buying ads and running successful campaigns on this premier FAST network.

Buying Ads with Programmatic Precision

Getting started is a breeze. You have two options:

  1. Purchase  through Xandr: Purchase ads directly through the inventory library in Xandr.
  2. Work with a Digital Marketing Partner: Tubi supports programmatic advertising through trusted partners, allowing advanced targeting options and automated campaign management, ensuring flexibility in your ad procurement process.

Types of Ads on Tubi

Tubi offers a range of ad formats to cater to different campaign objectives:

  • Length: Advertisers can choose from a versatile range of ad lengths, from concise 6-second snippets to more immersive 90-second experiences.
  • Placement: Ads can be positioned as pre- or mid-roll, maximizing visibility and viewer engagement.
  • Standard & Interactive: Tailor your ad experience with standard video or interactive CTV options, allowing for more dynamic and engaging viewer interaction.

What are some effective strategies for capturing viewer attention within the first few seconds of a streaming ad?

“Put your best foot forward by provoking emotion early on. Let the interactive components and animated headlines express the value prop before the video can even get to it.

You only have 6 seconds to pique a user’s interest, so use animations and on-screen graphics to prevent them from scrolling further.”

Eric Simone

Lead Designer
KORTX

Tubi Advertising Benefits

Discover the unique advantages that Tubi offers advertisers, including exceptional viewability, interactive content, and access to a diverse audience.

Maximized Viewability

According to MOAT, Tubi ensures your ads are highly visible, with a verified 98%+ viewability rate. This guarantees your brand message reaches the right audience effectively.

Interactive Ads Available

Tubi empowers advertisers with interactive ad options, allowing for tailored experiences with features like product carousels and store locators. This interactive approach enhances the potential for conversions, making your campaigns more effective.


✨ Did you know interactive CTV content drives 2x more conversions than passive ads? Check out our Interactive CTV Ads Guide to learn more.


Full-Screen Experience

Tubi offers non-skippable, full-screen ad formats, guaranteeing your brand a 100% share of attention. This ensures that your message is delivered in a way that commands the viewer’s complete focus.

Connect with Multicultural Audiences

Tubi stands out for its diverse viewership, with 17% of users identifying as Latinx and 21% as Black, providing a platform to connect with a diverse audience through culturally relevant television shows and movies.

Full-Screen Experience

Tubi offers non-skippable, full-screen ad formats, guaranteeing your brand a 100% share of attention. This ensures that your message is delivered in a way that commands the viewer’s complete focus.

Connect with Multicultural Audiences

Tubi stands out for its diverse viewership, with 17% of users identifying as Latinx and 21% as Black, providing a platform to connect with a diverse audience through culturally relevant television shows and movies.

Navigating Tubi Advertising Challenges

Anticipating and overcoming challenges is a crucial aspect of successful advertising on Tubi. Understanding the potential hurdles will allow you to strategize and maximize the platform’s benefits. 

Persuading Stakeholders

Convincing stakeholders of Tubi’s value against industry giants like Netflix or Amazon may require extra effort in highlighting its unique advantages and potential ROI.
🛠️ Solution: Provide case studies showcasing successful campaigns on Tubi and emphasize its cost-effectiveness and engaged user base.

Diversified Advertising Approach

Relying solely on one platform may limit exposure. Exploring a mix of streaming media and additional channels like OLV and programmatic advertising is essential for a well-rounded campaign.
🛠️ Solution: Conduct a thorough audience discovery process to identify the most effective combination of platforms and channels, ensuring your advertising efforts reach a diverse and engaged audience. Use cross-device targeting and data to reach your key audience across multiple devices.

Audience Reach Comparison

Tubi’s growing audience may not rival the extensive reach of more established premium platforms. Advertisers should consider the trade-offs between reach and other benefits.
🛠️ Solution: Leverage Tubi’s highly engaged and diverse audience to target specific demographics or niches, ensuring your message resonates with a receptive subset of viewers.

Future-Proofing Your Brand with Tubi

The FAST landscape presents a distinct opportunity for advertisers seeking broad and engaged audiences. Tubi, with its 64.7 million viewers, exemplifies the potential within this space. Its diverse audience, coupled with interactive ad options, sets it apart in Free Ad-Supported Streaming TV. As the industry continues to evolve, considering Tubi and other FAST channels as strategic advertising placements is a prudent move for brands looking to stay ahead in the ever-changing world of streaming media.

About the Author

Rachel McGovern is the VP of  Sales at KORTX. She is loving life as an empty nester and is consistently manifesting being the first person to win Powerball by playing via an app.

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Rachel McGovern
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