Introducing Kampus: A Marketing Platform from KORTX

Alex Morisset

✨ Looking for the login page? Kampus Advance Marketing Platform login.

We are thrilled to announce the launch of our newly enhanced marketing platform, Kampus. At KORTX, we are committed to elevating your user experience, and Kampus is designed to do just that.

Where did the KORTX Hub go?
Beginning today, when you log into the Hub, you’ll be greeted by a renewed interface, a revitalized name, and a commitment to continual enhancements and updates. For current clients, your Hub login credentials will seamlessly transition to Kampus.

What is Kampus?

Kampus symbolizes our refined approach, integrating features like Axon, campaign reporting, creative previews, and essential insights into one coherent, user-friendly platform.

But that’s not all. Over time, expect even more exciting features and benefits, including a revamped audience taxonomy, a dedicated segment insights section, and the introduction of Analytics Pro, featuring unlimited data connectors. 

 ✨ Our mission? To make Kampus your go-to marketing platform, providing a solution that is not only technologically advanced, but also inherently user-centric.

Consolidating marketing information lays the groundwork for efficiency, accuracy, and strategic decision-making, propelling superior results.

What was the primary goal behind creating Kampus, and how does it align with our clients’ needs?

“We recognized the ever-evolving complexities of the digital marketing landscape and understood that businesses needed a more intuitive, centralized system to navigate these challenges powered by both technology and a proven customer services organization.”

Damon Henry

Co-Founder & CEO, KORTX

Streamlining Marketing Operations: The Kampus Advantage

Centralizing marketing data in a single platform offers compelling advantages. It boosts efficiency, eliminating the need to juggle various tools. This consolidation provides a holistic view of efforts, revealing how elements interact and influence performance.

Data integrity is key. Keeping all data in one place minimizes errors. The unified platform enables seamless, customized reporting, offering a complete snapshot of ROI and critical metrics.

Kampus empowers real-time decisions. Marketers will be able to adjust strategies based on up-to-date data swiftly. Targeted campaigns thrive on integrated data, allowing for more impactful outreach.

The cost efficiency of integrating Kampus will substantially reduce the need for multiple subscriptions. Enhanced collaboration will increase. Teams can work seamlessly, aligning efforts for more potent results. 

Where did the name “Kampus” come from?

“Kampus is inspired by the hippocampus, a brain structure pivotal for learning and memory, mirroring our commitment to helping businesses enhance and refine their marketing strategies. This name embodies our service’s essence, focusing on using insights and data to create impactful, personalized advertising campaigns that truly resonate.

Kampus is the tangible representation of our proven process and serves as the unified product our customers engage with. We’ve streamlined and integrated all aspects, including Axon, campaign reporting, creative previews, and campaign insights, into one user-friendly interface within Kampus for enhanced ease and efficiency.”

Eric Lee

Co-Founder & COO, KORTX

Kampus Features Release Timeline

Available Now (February 2024)

Reporting In Kampus

  • Custom Reporting: Collaborate with our Analytics team to craft tailor-made reports, aligning every data point with your specific objectives. These reports are seamlessly embedded within the Kampus platform, providing real-time insights to supercharge your campaigns. 
  • Campaign Reporting 2.0: Get a holistic view of the performance and impact of all your campaigns,  transcending individual media tactics. This now includes Digital Out-of-Home (DOOH), social, and search details.
  • Enhanced Date Range Selection in Report Builder: The updated builder now supports data retrieval for up to 12 months across various campaigns, including a Campaign Lifetime option for individual campaigns, capped at a 25,000-row report preview.
  • “Reporting Only” User Role Introduction: This new role restricts access to campaign reports and dashboards, excluding sensitive areas such as billing, to ensure data security and user role customization.

Campaign Management Features

  • Campaign Documents for Download: Instantly download key campaign documents direct from Kampus.
  • Email Notifications Support: Receive important updates and notifications to your inbox, providing an additional channel for staying informed alongside in-app notifications. Opt-out available.
    • Email notifications now feature direct action URLs and are routed to Account Managers for responses, alongside detailed reasons for campaign blocks.
  • Proposal Overview Enhancement: Clicking the Details button reveals comprehensive insights into pending campaigns, including line items, details, and visible documents.
  • Automated Split Assist Visualization Update: New visuals in the Campaign Overview report highlight priority shifts within automated split assist line items, offering clear indicators and priority stats over 7 and 30 days.

Audience Data

  • Audience Taxonomy & Segment Insights: Seamlessly view and analyze your First-Party audience segments from Axon within one user-friendly platform.
    • Dstillery Integration: Part of the segment analysis, this integration enables users to view demographic and behavioral data in Kampus (from Dstillery) for First-Party segments activated by our ops team, as illustrated in the screenshot below.
    • Platform Data Connectors: Connect your platforms effortlessly through a library of connectors including Axon Audience Manager, Google Ads and Google Analytics 4 to surface further insights directly in the platform.

Upcoming Features

2024 & Beyond

  • Homepage Dashboard Redesign: New and improved in-platform homepage, customized to your needs.
  • Comprehensive Budget Map: Gain a holistic view of all your campaigns, with budget information visually represented for the entire year, broken down by tactic and month. 

➡️ Be sure to check back for new feature updates & information.

About the Author

Alex Morisset is VP of Product & Solutions at KORTX. Outside of work he enjoys playing pickleball and spending time with his wife and two young daughters.

Alex Morisset

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