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The Complete Guide to CTV Advertising: What It Is and Why You Need It
CTV is the fastest-growing major ad format in the United States and allows marketers to reach highly engaged audiences through the biggest screen in their house. With over 54% of US households being “non-pay TV,” meaning they have canceled or never subscribed to a traditional pay TV service (e.g., cable, satellite, or telecom), CTV advertising has significant potential.
Chris Rowell
Thought Leadership
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