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Multicultural Marketing Maturity Framework: Reaching Diverse Audiences
Brands not exploring ways to market to diverse, inclusive consumers are doing their business and customers a disservice. According to iProspect, 93% of marketers believe that inclusive marketing is vital for business. Why, then, is only 5.2% of total ad spend allocated for Multicultural media spending? This lack of focus and dollars showcases an ongoing […]
Crystal Foote
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