Custom Audience Development: Major Hospital Group

KORTX relaunches under-performing display strategy with AXON audience insights to shatter KPI benchmarks across all service lines.

Building Custom Audience Insight

Brand develops rich user profiles in AXON against user engagement with website, banner ads and paid search exposure. Audience insights are used to develop custom owned segments that drive leads, appointment referrals and class registration outcomes.

  • Connect

    Data Unification Strategy

    Brand implemented AXON’s website tagging, imported both offline and online data sources including prospecting lists, call-tracking system data and more, to begin building out a rich first party data center.

    The brand had previously relied on a partner focused solely on contextual targeting, producing poor results that led to the suspension of the brand’s display budget. AXON enabled our client to own their first party data, aggregating audience insights to optimize campaigns no matter where they’re run.

  • Segment

    Segmenting for Cross-platform Impact

    Brand leveraged AXON’s advanced audience targeting with the use of conditional statements, and CRM targeting to build nuanced segments for each of its service lines and KPIs.

    With a rich, growing first party-data set at its finger tips and user profiles update in real time, the client kept audience segments fresh to ensure ad relevance across each of its campaigns at all times.

  • Activate

    Cross-platform Execution

    Client targeted audience segments programmatically via cross-platform display, surpassing industry benchmarks across all service lines.

    CTR: 0.17% (National Industry Benchmark: 0.08%)

    CPC: $2.67 (National Industry Benchmark: $5.69)

    Powered by AXON, campaign results were so impactful that the brand is bringing in 4 additional service lines to run with the KORTX team in 2019.

  • Learn

    Unparalleled, Holistic Insight

    AXON continues to provide reporting on all key client KPIs and larger objectives, including campaign and creative performance, funnel analysis, conversion insights, demographic information and more.

    From referral sources to demographic details, competitive and compatible interests, the AXON platform provides audience insights that ensure this major hospital group continues to get smarter with every campaign.

  • With any new or existing client, our first option is to invite KORTX to join our "team" and assist with digital strategy and implementation. KORTX has exemplified outstanding customer service that you just don't find these days from marketing partners. Clients are now asking for KORTX to be added to their plans due to the high success we've experienced with them.
    Kris Smith, Director Channel Engagement
    The Buntin Group
  • With KORTX's partnership, we have significantly expanded our clients' use of digital media. KORTX brings elevated strategy and creative thinking to every project, leading to consistent performance and and effective results. 
    Laura Bickley, Senior Media Specialist
    OTT Communications
  • “We consistently partner with KORTX because of their amazing customer service. They put together thorough strategies and plans that really deliver to our target audiences, and provide plenty of insight on how each campaign segment performed.”
    Williams Randall