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Martin Scorcese’s The Wolf Of Wall Street was nominated for five Academy Awards, but ultimately the controversial film was shut out and failed to take home a single Oscar statue. However, it did make history by setting a new record for the most expletives ever used in a feature film - 687 to be exact - translating to an impressive 3.81 expletives per minute.
How is this fun fact relevant to the recent Digiday Programmatic Marketing Summit? Odds are that the event obliterated the record for the number of times ‘Cookieless Future’ was mentioned during any previous digital media summit. Throughout the course of three days in Palm Springs, this phrase permeated every panel discussion, fireside chat, industry presentation, and networking conversation.
KORTX was a VIP sponsor of the summit, which was expertly hosted by Digiday’s Tim Peterson and Ronan Shields. Representatives from our Ad Operations and Strategy teams arrived with a mission to take in as much programmatic-focused content as possible, and meet with brands and agencies to understand what challenges they’re facing in this new era of digital marketing.
Hot Topics & Buzzwords
Aside from the ever-present ‘cookieless future’ there were a handful of high-level themes that consistently wove through the content and discussions:
Measurement & Attribution:
The Role of Contextual:
As the industry continues to evolve, it's never been more important to stay ahead of the changes in this new era of digital marketing. Do you need help tackling a changing digital landscape? Contact our team of experts today!
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