It’s not that we enable ad customization or expose site behaviors, but the higher purpose in which we do so.
See your customers again.
Something that too often gets lost as data gets sliced, configured, and rejiggered into different behavioral funnels and dashboards? All that data represents people. It’s one thing to drive better conversions, but it’s quite another to find your customer again inside all of that data.
Imagine the opportunity you’d gain by being able to understand each customer fully through their data interactions, across all your campaigns. How would you talk to them? How would you tailor your message? You’d customize your creative, tailor your media, and refine your conversion funnels. And once you see people? You get back to being able to make better decisions.