KORTX and The Home Depot have established a successful partnership that highlights community support throughout the program’s entirety. KORTX’s team of digital experts coupled with our multicultural expertise continues to generate program participation through a media strategy comprised of Cross-Platform Display and Native ads. Since 2020, KORTX has supported Retool Your School’s initiatives from the very first step of building program awareness, all the way through to the winner announcement ceremony.

From the start of the partnership, Axon Audience Manager was placed on the Retool Your School microsite, collecting real-time site events from all users across all pages within the domain. As The Home Depot was trying to deepen impact across HBCUs through year-round executions, it was critical to implement a strategy that maximized the implementation of First-Party data.

As a result, our team extracted audience insights that influenced targeting and creative strategies throughout the duration of the campaign. For example, in order to drive voting, KORTX developed an audience strategy comprised of HCBU students, alumni and professors/administrators, and rounded this targeting out during the winner ceremony campaign.

Another unique Axon insight confirmed that tablet devices comprised the highest impression delivery and CTR during two specific campaigns – a data point that likely correlated with device usage within a college environment.