Live Sports Advertising: Interactive CTV & Jalen Hurts
Promoting Merchandise with Interactive CTV Ads & QR Codes
In a bid to effectively promote its merchandise to sports enthusiasts during the NFL season, Athlete Studio faced the challenge of capturing fans' attention without disrupting their live sports viewing experience. Collaborating with KORTX and the Flynn Agency, Athlete Studio devised a strategic approach capitalizing on Picture-in-Picture (PIP) CTV.
Athlete Studio wanted to effectively promote its merchandise to sports enthusiasts during the NFL season. The brand sought a strategy that would capture the attention of fans and encourage them to make purchases while minimizing any disruption to their live sports viewing experience.
Upon partnering with KORTX and the Flynn Agency, the team devised a strategic plan to address Athlete Studio’s challenge. Utilizing Picture-in-Picture (PIP) CTV, Eagles quarterback Jalen Hurts’ latest merchandise was seamlessly showcased while the game continued to livestream.
Athlete Studio capitalized on the massive viewership of NFL coverage. The interactive CTV ads prompted viewers to scan a QR code, which directed fans to the Athlete Studio website.
Implementing interactive CTV advertising played a pivotal role in Athlete Studio's success. Using Picture-in-Picture and in-stream advertising provided a brand-safe platform to showcase its products and services. Top publishers included Pluto TV, FuboTV, and Watchfree.
The seamless integration of brand messaging into the live sports experience led to impressive completion rates and impression numbers.
Video Completion Rate