15 Vendors, 1 Champion: KORTX's Home Builder Marketing Success
Discover how KORTX helped our home builder client succeed in the US.
From a simple test to a multi-year engagement, this case study showcases how KORTX's proven mix of data and creativity helps brands grow.
Through our data-backed strategies, we consistently outperformed competitors through this multi-channel campaign.
Challenge
Target Home Buyers Across Life Stages & DMAs
A national home builder looked to KORTX to deliver quality audiences and drive interest around new developments across four brands in 27 U.S. markets.
The brand wanted to target new home buyers at different life stages, optimize brand reach across multiple DMAs, and deliver media against specific site engagement goals.
Success
Refined Strategies through On-Going Partnership
Initially starting as a test, KORTX continuously ranked as a top performer amongst 15 vendors, which ultimately led to a multi-year engagement.
By delivering valuable brand messaging to targeted audiences, KORTX achieved a $16 cost per site activity (CPSA), exceeding the $25 client goal. KORTX also delivered the highest conversion rate of all the brand's paid media partners.
Results
$16
Cost-per-Site Action
27
US Markets
