American Cancer Society
Generated substantial ROAS which translated to more than $1.52M in measurable donations during the holiday season.
Challenge
American Cancer Society (ACS) looked to us to increase charitable donations during the busy holiday shopping season. Aside from site-direct contributions, their objective was to generate donations through the Amazon Smile program, which gives 0.5% of all eligible purchases directly to ACS. We seized the opportunity to incorporate our Axon Audience Manager to craft a First-Party data strategy and activate a customized strategic programmatic campaign with Amazon.
Success
Utilizing a combination of First-Party audience targeting, advanced contextual targeting and Amazon ads, we successfully generated a 2.54X ROAS which translated to more than $1.52M in measurable donations for American Cancer Society during the holiday season.
Results
$139
Average Donation Amount
$$1,521,756
Total Donation Amount
440,382
Total Donate Button Clicks
9,842
Total Donation Confirmations
2.54:1
Overall ROAS