KORTX INSIGHTS & BLOG
Stay on top of the latest and greatest in ad tech.
Insights and blog
Discover expert perspectives, case studies, and actionable tips tailored for ambitious marketers.
![What is Data-Driven Marketing? [The Complete How-to Guide]](https://kortx.io/wp-content/uploads/2025/05/ddm-cover-image-400x250.png)
What is Data-Driven Marketing? [The Complete How-to Guide]
In 2020, Nike made a bold move based on what the data seemed to...
Hotel Digital Marketing Services: Creative, Media & More
Fill more rooms with our hotel and hospitality marketing...
Lottery Marketing & Advertising (2025): What You Need to Know
Lottery sales are booming, with the market set to grow from...
Dynamic Lottery Ads with Reliable Triggers
Scale lottery ads. Skip the busy work. No broken feeds. No...
Enrich Your First-Party Data: Smarter Segments with KORTX
How KORTX Intelligence Turns Raw Data Into Ready-to-Activate...
Paid Search Audit & 1:1 Strategy Session—On Us
The click is just the beginning. Conversions come after. Sign...
14 Lottery Ads That Turn Jackpot Hype Into Player Action
Static ads? Outdated. Real-time, dynamic ads? Now, that’s how...
Audience Insights in Action: KORTX Intelligence Product Spotlight
Smarter Strategy Starts with KORTX Intelligence KORTX...
What EO 14117 Means for Marketers (& How to Stay Ahead)
A new federal data rule just took effect—and if your marketing...
Goldilocks Marketing: Getting Ad Frequency Just Right
Is your ad frequency too hot, too cold, or just right? How...
![8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]](https://kortx.io/wp-content/uploads/2024/12/bingo-featured-400x250.png)
8 Things on Our 2025 Bingo Card [Expert Marketing Predictions]
2025 is just around the corner, and with it comes a new wave of...
Location-Based Marketing 2025: Nearby Nudges That Drive Sales
You’re at the 2024 US Open, just a few feet from the promo...
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2025 NBA All-Star Weekend Advertising Packages
Programmatic Ad PackageEngage fans during NBA All-Star Weekend,...
KORTX Analytics Pilot Program
EXCLUSIVE PARTNER INVITEYou're invited! We're offering select...
MLK Day Ad Package 2025
Programmatic Ad PackageReach diverse communities, educators,...
NBA Seasonal Ad Package 2024-25
Programmatic Ad PackageReach millions of basketball’s most...
NHL Seasonal Ad Package 2024-25
Programmatic Ad PackageEngage die-hard fans, fantasy players,...
Black Friday Advertising
Programmatic Ad Package66% of holiday shoppers wait until Black...
2024 Cyber Monday Advertising
Programmatic Ad PackageGet ready for Cyber Monday with our...
KORTX Up-Front (2025 Advertising Schedule)
Align Your Brand with 2025’s Biggest MomentsPosition your brand...
Holiday CTV & OTT Advertising
Reach Your Ideal Holiday ShoppersAs consumers gather for...
2025 NBA All-Star Weekend Advertising Packages
Programmatic Ad PackageEngage fans during NBA All-Star Weekend,...
KORTX Analytics Pilot Program
EXCLUSIVE PARTNER INVITEYou're invited! We're offering select...
MLK Day Ad Package 2025
Programmatic Ad PackageReach diverse communities, educators,...
NBA Seasonal Ad Package 2024-25
Programmatic Ad PackageReach millions of basketball’s most...
NHL Seasonal Ad Package 2024-25
Programmatic Ad PackageEngage die-hard fans, fantasy players,...
Black Friday Advertising
Programmatic Ad Package66% of holiday shoppers wait until Black...
2024 Cyber Monday Advertising
Programmatic Ad PackageGet ready for Cyber Monday with our...
KORTX Up-Front (2025 Advertising Schedule)
Align Your Brand with 2025’s Biggest MomentsPosition your brand...
Holiday CTV & OTT Advertising
Reach Your Ideal Holiday ShoppersAs consumers gather for...
Electric Vehicle Audience Insights
FREE INTELLIGENCE REPORTDownload our free KORTX Intelligence...
Marketing Mix Modeling (MMM)
Maximize Your Ad Spend and StrategyLeveraging our advanced MMM...
CTV/OTT Proven Publishers
SIMPLIFY YOUR STREAMINGDiscover CTV/OTT inventory that works...
Lottery Audience Insights
FREE INTELLIGENCE REPORTDownload our free KORTX Intelligence...
2024 Political Advertising
A Winning Strategy for Political AdvertisingWith a tight...
Free KORTX Intelligence Report
Turn Insights into ImpactOur expert strategists analyze your...
Data Archiving & Warehousing Services
Secure, reliable, and simple data storage.Are you worried about...
KORTX Device Graph
1 Billion Devices, 200 Million CustomersThe average home in the...
NFL & College Football Advertising
Reach 76% of Football Fans with Interactive CTV AdsDrive...
Pharmaceutical Digital Marketing Case Study
HIPAA-Compliant Audience Discovery & Targeting A national...
Seminole Hard Rock Tampa
Seminole Hard Rock Tampa Seminole Hard Rock Tampa reaches...
Trustmark Bank Full Funnel Marketing
Financial Services Marketing Case Study Discover how KORTX...
$1.5M Fundraising Success: Non-Profit Marketing Case Study
Fundraising for the American Cancer Society (ACS) Our team...
Student Recruitment Marketing for Indiana University
Reaching the Right Students with Multi-Channel Enrollment...
High-Impact Traffic Safety Awareness Campaign
Addressing the rise in speeding-related fatalities With...
College Admissions Marketing Case Study
How a Targeted Audience Strategy Drove 6k+ Applications for a...
Hotel & Casino Advertising: CPA Optimization & Customer Acquisition
How Transitioning from Clicks to Site Actions Lowered CPA 81%...
Digital Healthcare Marketing: Provider & Patient Messaging
Expanding Our Partnership Through Trust & Digital...
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