Experiences refined for people
Over half of the global population has at least one social media account. Digital experiences have evolved from a platform for the virtual community to a vital tool for businesses. Advertisers must continue to change and adapt to their target audience.
To keep your brand top of mind, we recommend implementing a multi-platform approach with continued repetition. A consumer could see your YouTube ad on TV, click through to your website via a Facebook ad, and finally convert after seeing an Instagram ad. Every consumer journey is unique, but it’s crucial to keep your brand engaging and relevant.
Keep reading to explore how the following approaches will help you win in the year(s) to come:
According to Hootsuite’s global Social Trends 2022 report, marketers have clear plans to continue to invest in their tried and true social platforms like Instagram, Facebook, YouTube, and LinkedIn this year. Facebook wields the largest audience with roughly 2.9 billion users and continues to engage users with an adaptable platform to keep up in the marketplace.
As investments in social platforms continue to grow, consumers will continue to challenge advertisers to step up their game. They are pushing brands for a higher level of personalization and creativity – and rewarding those who get it right. Brands that want to stand out must work harder to create ads that mirror and enrich each consumer’s unique social network experience.
“Brands are no longer competing on the merit of their products alone. Thanks to social media, the customer experience is public, and consumers are choosing brands as an extension of their personalities.”
Emerging platforms such as TikTok, Snapchat, and Pinterest will continue to see significant spending increases this year compared to last. In fact, during Q1 of 2022, TikTok was the most downloaded app in the world, where time spent on Facebook decreased by 10% for all adult users in the US from 2019 to 2022.
Users move quickly between different social platforms and constantly shift their preferred apps and engagement platforms. With so many social media options available, they’re more likely to jump from one app to another. To evolve with your customers, we encourage developing your marketing mix alongside their changing social media habits.
If your marketing mix isn’t already considering platforms like video content via TikTok or Youtube, it is time to start.
In an increasingly visual world with TikTok, Facebook, Instagram, and YouTube shifting to more of a customer experience approach, brands will need to develop a visual strategy moving forward, and video content will be key.
With all of this app-hopping and video watching, social media marketing is evolving in new and exciting ways. Users are eager and hungry for creative content. To truly understand the full spectrum of your brand’s audience and the effectiveness of your cross-platform efforts, robust and centralized data becomes imperative. Viewing your entire plan will help you adjust and pivot as needed. While these changes offer new ways to market creatively, ensure you’re not just following the next shiny object by understanding how your efforts are shaking out.
Don’t just rely on vanity metrics such as likes and shares when making decisions on moving forward. Find ways that help you and your team understand how these efforts contribute to critical goals like leads, revenue, and other core business objectives.
Keeping your brand at the forefront and maintaining a strong consumer relationship may seem challenging, but we’re here to help you find the right mix of platforms, strategies, tactics, and audiences. Interested in getting started? Contact us today!
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