How KORTX Lowered CPA & Tripled ROAS for a Faith-Based Donation Marketing Campaign
KORTX launched a targeted digital campaign to boost donations for a faith-based charity, leveraging First-Party data and programmatic media powered by Axon Audience Manager.
Challenge
Lowering CPA for Faith-Based Campaigns
A faith-based charity client partnered with KORTX to engage a donor audience of charitable givers aged 18 and above. The campaign used a variety of media types, including Display, CTV (Connected TV), and OTT (Over-The-Top).The charity focused intently on reducing each donation's Cost Per Acquisition (CPA) from the previous year. This task is notably challenging in the donation-based campaign sector, known for its cost-efficiency hurdles.
Success
KORTX Drove High Conversion Rates & 3X ROAS
The strategy implemented by KORTX led to personalized outreach to historical and new donors, culminating in a final CPA that surpassed the client’s target (below $50 for display, and below $115 for all media types).CRM targeting and retargeting strategies yielded significant results, enhancing both the efficiency and effectiveness of the campaign.
Results
$$585,334
Total Donation Amount
$$45.59
CPA
2.7:1
Overall ROAS
